Ambiguity Essay Example | Topics and Well Written Essays - 500 words

Ambiguity - Essay Example It seems that the context for which ambiguity is expressed is the main deciding factor in its impact. Its impact should be judged on presumed results of that expression. If we consider the advertising industry, people often feel that the nature of advertising in the postmodern era needs ambiguous presentation at times to attract multitude of audience. They feel that ambiguous advertising can attract more audience while satisfying orthodox thinkers about the presentation nature of a product or service. For example, if we consider the marketing of a product that is treated as unconventional, ambiguous advertising can serve two purposes. Firstly, a viewer can get impressed by the appealing presentation of the product and more inclined towards acquiring the product (The Ambiguity of Advertising, 2008). Secondly, this nature helps in attracting multiple audiences with different perceptions (The Ambiguity of Advertising, 2008). It helps respective company and/or advertising agencies to defend their marketing strategy in case of any controversies. Moreover, the ambiguous presentation aids in attracting vast audience with minimal and intelligent investment. However, this attitude may sometimes backfire with its enormous negative consequences (The Ambiguity of Advertising, 2008). The reasons for it can be related to the same factors that hill attracting more customers. Lack of clarity in advertising the intended benefits of a product or service leads to confusion for the audience whether or not to opt for its service. Also, people who misinterpret or identify exactly the actual purpose of the advertisement may feel reluctant to acquire it. With the advancements in technologies and change of various dimensions in the world, the level of ambiguity at various levels has increased dramatically over the years (Alessandra, 2001). This nature has